Hes so fat now. . . God DAMMIT!!

XD This is so funny.

Bruce Campbell is the man.

Man, that was one big boat! They must have spent a fortune on canvas and rigging!

Lol these commercials are the best, way better then axe commercials

check out mynerdgirl to see bruce campbell rip on will ferrel its called comic con part 2about 8:24 into the clip

Bruce Campbell has It, therefore, he doesn't need It.

Check out the chainsaw next to the fireplace. Also there is a Necronomicon somewere in the background. No doubt a hint to the Evil Dead trilogy.

he's talking about "it"! It is everything that we as a consumer need. This ad, whether it knows it or not, relates to everything every other ad is telling us that we "need." IT is hilarious and a brilliant commercial that sort of makes fun of itself and its own purpose. Kudos Old Spice!

it is quite ambiguous, it must mean all of the above, or below, this post, whichever way this crappy youtube post system will randomly decide put it

That advert went for a whole minute! Wouldnt find that these days.

He isnt talking about sex or charisma, he is talking about Experience

I love the boat painting in the background, its like it stretches to fit the segment :D

it looks like he sits in a chair on the other side of the fireplace.

How many times does he say "It?" I've counted 23...

Lavender Hill Oregon.

Oh, really where does he live, I live in where he does.

Bruce Campbell is the definition of manly

I know him hes a family friend

Words cannot accurately describe how much I love this man X3

lol

no offense...but he's not in the same spot...tere's no chainsaw and no trophy's by the fireplace...

Ever notice Bruce stands up, walks across the room, and sits down where he left off? This is because Bruce Campbell's chin warps time and space.

I went out and bought some Old Spice cologne because of this commercial. It is awesome and manly.

He's not talking about sex or charisma....he's talking about chins since his is such a monument to the manly community. Go Bruce Campbell!!